What makes a great brand?

A few months ago I had the chance to be on the Small Biz Buzz podcast to talk about what makes a great brand. If you’re looking for podcast guests, I’m happy to be a guest. Contact me and let’s chat.

We talked about:

• How to differentiate in a crisis like COVID-19

• What a brand is and how you build a great one

• How you scale a brand over time so it evolves appropriately with both your purpose and your budget

• Why I didn’t mind paying $30 for Mulan

• My love for Sonos

• Rich Roll and being genuine if you’re building a personal brand

• Also, why personal brands kind of freak me out a bit

• How I landed an interview with The New York Times

• Why no one wants to hear you talk about unprecedented times any more

• A bit on pricing strategies and promotions

• And more…

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